Episode 3: Expectations pt. 1

Brian Casel discusses his goals, expectations, and early progress with his new YouTube channel “Fullstack Founder”. He shares how he got started creating videos, his video production process, plans for growing his channel and business in 2024, and more.

• Breaking Content Newsletter

• Matt Medeiros on X

• Brian Casel on X

• Brian’s YouTube channel

Key Takeaways:

• Brian changed his brand name from “Instrumental Products” to “Fullstack Founder” which better captures his goal of teaching fullstack product design and development (Timestamp 00:19:22)

• He published his first 2 YouTube videos and is working towards a weekly publishing cadence of at least 1 video and 1 newsletter per week (Timestamps: 00:13:40, 00:25:05 )

• His goal by mid 2024 is to identify and create a product (likely an online course) to sell to his YouTube audience (Timestamp 00:26:15)

• By end of 2024 he hopes growing revenue will allow him to hire help, starting with a video editor (Timestamp 00:28:18)

Why You Should Listen

• Learn Brian’s step-by-step process for starting a YouTube channel and creating videos as a solopreneur

• Get an inside look at how an experienced founder sets goals and expectations when launching a new business

• Understand the reasoning and benefits of pivoting your brand name and focus early on

• Gain insight into how to grow an audience and plan content that converts viewers into customers

• Discover tips for streamlining video production to rapidly create and publish quality content

• Find out what metrics and milestones Brian uses to track the growth and success of his business