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- Episode 1: Why Content Marketing?
Episode 1: Why Content Marketing?
And announcing my new cohost
It’s time to launch the new podcast, Breaking Content! Now available wherever you listen to podcasts.

In this limited series, my co-host Brian Casel joins me to go deeper into the throes of content marketing as a business builder.
He's launching a new 'media company' in addition to his existing SaaS app, and I'm sharing my experiences as the publisher of a media brand that covers the topic of 'WordPress.'
Together, we bring 20+ years of experience shipping content and building an audience. We hope you’ll enjoy this twice monthly discussion on the topics.
Cheers to episode 1 of 24-ish?
Follow the podcast
Why Content Marketing?
What if growing an audience could fully replace your day job without burning out?
Join veteran creators Matt and Brian as they pull back the curtain on the assumptions we make about quality versus scale in content marketing across blogs, YouTube, podcasts and more.
If you've ever felt drained trying to feed the daily content beast or struggled to find time for creating amidst product launches, this unfiltered glimpse behind the scenes just might shift your mindset about audience building.