Episode 4: Burnout to the Edge and Back

In this episode, Matt expresses feeling burnt out creating content for WP Minute. He questions whether it’s worth the effort, especially as he struggles with WordPress content not feeling respected by others in the industry.

Matt plans to increase efforts on LinkedIn over Twitter. Brian encourages Matt to identify his target customer and orient everything towards serving them best.

Overall, Matt is evaluating assumptions and aiming to focus his content efforts more intentionally rather than burning out continuing an unsustainable pace. He’s questioning what legacy and impact he wants to have in the WordPress space.

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Key Takeaways:

• Matt is feeling burnt out on content creation with WP Minute and questioning if it’s worth the effort

• He struggles with whether WordPress content is respected or valued by others in the industry

• He plans to put more effort into LinkedIn and less into Twitter going forward

• Brian suggests identifying a target customer and orienting everything around serving that customer

• Having different channels for discovery vs relationship building is important

• Matt is evaluating assumptions and looking to focus his efforts more intentionally

Reasons to Listen:

• Listen if you create content around WordPress and struggle with feeling valued

• Learn strategies around identifying an ideal customer and building content for them

• Understand the differences between discovery channels and relationship channels

• Get insight into dealing with burnout as a content creator

• Learn ways to question assumptions and focus your content efforts intentionally